This fresh rebrand of AMP is designed for music lovers who thrive on live energy—whether they’re attending sets, creating their own sound, or moving to the beat in everyday life. The identity celebrates rhythm and the culture surrounding music with a bold and electrified attitude.
The goal of the project was to create a visual identity—including a logotype and symbol—that resonates with AMP’s target audience. The objective was to increase brand recognition while expanding AMP’s reach to a wider, more inclusive audience in the music scene.
AMP's system explores amplified motion, color, and typography to reflect sound-driven energy, resulting in a vibrant and cohesive brand experience. Deliverables include logo design, packaging, promotional posters, and mockups that brings the brand to life.
