HCF Greek Yogurt is a packaging redesign that leans into simplicity and nostalgia. I wanted the brand to feel honest and approachable, so I used bold typography, clean layouts, and a calm, muted color palette to reflect the idea of “Only Natural Ingredients.”
To bring warmth into the system, I incorporated vintage-style photo overlays and soft textures—giving the visuals a slightly imperfect, handcrafted feel. Each flavor keeps things minimal but distinct, using subtle cues without overwhelming the design.
The photography was especially fun to direct. I used grain, soft lighting, and analog-inspired edits to give the brand a familiar, throwback tone—something that feels both fresh and timeless on shelf.
