This vibrant rebrand of Fallen Fruit reimagines public space as a shared orchard—where fruit becomes a symbol of generosity, community, and civic art. The identity reflects the playful, accessible spirit of the project while honoring its deeper message of collective responsibility.
The goal of the project was to craft a visual identity that feels as open and organic as the installations themselves. This included a new logotype, custom patterns, and a system rooted in abundance and collaboration.
Fallen Fruit’s brand language uses natural forms, expressive color, and modular layout systems to mirror the unpredictability and beauty of urban fruit harvesting. Deliverables include posters, signage, brand guidelines, and mockups for community events and exhibitions.
