AUDE is a forward-thinking sunglass brand for those who embrace change, self-expression, and quiet confidence. Inspired by transformation, its identity reflects shifts in time, perception, and personal style.
The goal of the project was to create a visual identity—including a custom logomark and wordmark—that captures AUDE’s daring, minimal, and fashion-centric character. The objective was to build a brand that feels elevated yet experimental.
This system explores contrast, shape, and visual duality to express movement and adaptability. Deliverables include logo design, packaging, digital assets, and mockups that bring the brand to life through a refined and mysterious lens.
